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© 2015 by HUE FOR EVERY MAN

Soul Singer and Three-Time Grammy Award-Winner MAXWELL Announced as Brand Ambassador of HUE For Every Man

 

 

HUE For Every Man offers a line of men’s premium grooming products.

 

HUE is formulated to meet the needs of an evolving and underserved multicultural and polycultural market. HUE’s 21st Century approach to men’s grooming fused with natural ingredients allows their products to work for EVERY man regardless of hair and skin type.

HUE transcends beyond grooming, style, and fashion into a much bigger story, that of today’s modern gentleman celebrating all men of every hue.

The founders of HUE, Jessica Estrada and Kyle Frazier, chose to partner with Maxwell not only to represent their brand but also as a partner in the Company because he embodies all of the qualities and values the brand stands for: successful, fashionable, well-groomed, traditional and most importantly philanthropic. Maxwell exemplifies all of these qualities not just as a performer but in his everyday life as well.

Maxwell has had a busy past 12 months. In addition to teaming up with HUE For Every Man, this past July he released his much-anticipated “blackSUMMERS’night,” the second installment of his musical trilogy encompassing his 20+ year career. The album garnered praise from Rolling Stone, SPIN, Complex, NPR and more. The album earned him his third Grammy (Best R&B Song for “Lake By The Ocean”), an NAACP Image Award for Outstanding Male Artist and a Soul Train Award (Best R&B Soul Male Artist).

“I am thrilled about my partnership with HUE For Every Man. I chose to embark on this journey with HUE not only because I use their products in my daily grooming routine but because I believe in their brand vision. HUE makes quality products for men of ALL hues. I am proud to represent HUE For Every Man as Brand Ambassador,” said Maxwell.

According to 2014-2019 Nielson Pop-Facts demographics, multicultural consumers are the fastest growing segment of the U.S. population. Already over 120 million strong and increasing by 2.3 million per year, multicultural/polycultural populations are the growth engine of the future in the United States.

The current product offering is a pomade, shampoo, conditioner, a shave therapy and an awakening mist—all formulated with natural botanicals specifically suited for ALL skin types.

HUE is honored to support Maxwell and his philanthropic efforts as a Board Member with Artists for Peace and Justice. The mission of the foundation is to support communities in Haiti through programs in education, healthcare and dignity through the arts.

Expect to find HUE For Every Man in many fine retailers and specialty stores across the country.

It’s currently available online at http://www.HueForEveryMan.com, and at 100+ premium barbershops in the U.S. and apothecaries in six foreign countries.

EBONY Magazine

KEEP IT HYDRATED

"Summer is all about looking and feeling refreshed. The goal is to keep your hair and skin moisturized. Formulated products with a sensory aspect, such as the ginger root in our Shave Therapy, not only smells great, but you can actually feel it working."

- Kyle Frazier, Co-founder of HUE For Every Man

Andre Belmont / Photography / HUE

 

Off the field, MLB All-Star Robinson Cano is focused on expanding his personal brand, and establishing his foundation RC22–which creates more educational opportunities in the Dominican Republic, where Robinson is from.

 

We had the opportunity for brief Q&A with Robinson, where he discussed his current partnership with grooming brand HUE For Every Man. Robinson shows excitement about the collaboration with HUE, and understands the importance of men having quality grooming products specially catered to their needs.

 

HUE For Every Man offers a selection of men’s premium grooming products. HUE is formulated to be the solution for an evolving and underserved multicultural market. HUE’s 21st Century approach to men’s grooming fused with natural ingredients allows their products to work for EVERY man regardless of hair and skin type.

 

Enjoy our Q&A with Robinson below as he elaborates on his partnership with HUE, shares grooming tips, and more.
 
1) Can you explain to us why you elected to partner with the HUE For Every Man?

HUE For Every Man has been a dynamic and innovative brand partner for me to align with. They have allowed me the opportunity to pursue my business interests and be hands on with the products we are developing for market. After meeting with their executive team, I knew I had a partner who understood my passions both on and off the field. HUE also helps me develop my business savvy nature with the launch of my own co-branded line. Ultimately, we had the same goals. To deliver quality grooming products to men of color looking to keep up appearances. I use HUE products in my day to day routine and I knew my peers would be interested in hearing about all the benefits afforded to me by using such a high performance and targeted product.
 
2) How important do you think it is for men to invest in grooming products?

It’s no secret that men today care more about their physical appearance. So why not invest in your physical self with a product specially crafted to your specific needs? Everyone knows how important first impressions can be. And your physical appearance plays a huge role in that initial encounter. The only way to put your best foot forward is to ensure that you look as confident as you feel. After adding HUE products to my daily routine, I finally feel I have found a brand that I can rely on.
 
3) If you can recommend one HUE product to your teammates, which would it be? And why?

I would have to recommend the Shave Therapy ($28.) For us men that are constantly on the go and showering in the locker room, a quick and efficient grooming process is always key. I know how important it is to hit the post-game press conference looking your best. The Shave Therapy ensures great results after a quick shave. I am going to be sure to equip all my teammates’ lockers with their own personal supply.
 
4) What is your biggest passion off the field?

My biggest passion off the field is my charity the RC22 Foundation and more specifically our signature project of building RC22 DREAM Schools in the Dominican Republic. In November 2015, we unveiled the first of 22 planned schools in my hometown of San Pedro de Macoris. The school provides 100 impoverished youth with a free Montessori-based education in partnership with the Dominican Republic Education and Mentoring Project. It’s always been my dream to provide children in my country with better opportunities than I had growing up. And we are finally able to do that one school at a time. I’m very much looking forward to the day we can open the doors to the next one.
 
5) Your #1 goal for this MLB season is…?

My goal for this MLB season is to help my team make it into the postseason. I think we have all the right tools to achieve this goal. I have my sights set on staying healthy and giving each game all I got. And I’ll be sure to keep my teammates fresh and clean after each game with their own HUE products!
 
 
 
Custom Denim Suit- Designer: Zohreh NYC- Sean Vokshoor & Christina Chavez for Robinson Cano
Custom White Button-Up Dress Shirt with Monogram Initial Designer: Zohreh NYC- Sean Vokshoor for Robinson Cano.
Stylist Christina Chavez, Barber Daunte Paschal

HUE For Every Man announces partnership with Roc Nation client MLB player and Six-Time All-Star, Robinson Cano

Andre Belmont / Photography / HUE

LOS ANGELES--(BUSINESS WIRE)--HUE For Every Man announced today their partnership with Major League baseball player, Robinson Cano.

 

 

HUE For Every Man offers a line of men’s premium grooming products. HUE is formulated to meet the needs of an evolving and underserved multicultural market. HUE’s 21st Century approach to men’s grooming fused with natural ingredients allows their products to work for EVERY man regardless of hair and skin type.

 

HUE transcends beyond style and fashion into a much bigger story, that of today’s modern gentleman.

 

The founders of HUE, Jessica Estrada and Kyle Frazier, along with HUE’s Master Groomer Daunte Paschal, Sr. chose Robinson Cano to represent their brand because he embodies all of the qualities and values the brand stands for: successful, fashionable, dapper, well-groomed, traditional and philanthropic. Cano exemplifies all of these qualities both on and off the field.

 

“I am thrilled to announce my newest brand partnership with HUE For Every Man,” said Cano. “I use HUE products in my day-to-day routine and I know men will be interested in hearing about all the benefits of using quality grooming products specially catered to their needs. I am very much looking forward to working with HUE to deliver this message of how best to keep up appearances.”

 

According to 2014-2019 Nielson Pop-Facts demographics, multicultural consumers are the fastest growing segment of the U.S. population. Already over 120 million strong and increasing by 2.3 million per year, multicultural populations are the growth engine of the future in the United States.

 

The current product offering is a pomade, shampoo, conditioner, a pre-shave therapy and an awakening mist – all formulated with natural botanicals specifically suited for ALL skin types. Additionally, HUE For Every Man will offer the Robinson Cano Signature Series, a line of products for today’s gentleman on the go.

 

HUE is proud to partner with Robinson Cano and his RC22 Foundation. The mission of the foundation is to positively impact the lives of underserved children and communities both locally and globally. Since its inception as a 501c3 charitable organization in October 2011, The RC22 Foundation has established and engaged in various initiatives that expand opportunities for improved outcomes in the areas of youth development and community healthcare. For more information please visit: http://robinsoncanoofficial.com/rc22-foundation/.

 

Expect to find HUE For Every Man in many fine retailers and specialty stores across the country.

 

It’s currently available online at http://www.HueForEveryMan.com, and at 100+ premium barbershops in the U.S. and apothecaries in six foreign countries.

 

 

 

 

Is the Multicultural Male Grooming Consumer Being Underserved? 

Your Brand Is Our Business

The premium multicultural male grooming consumer has arrived. But is anyone prepared to cater to him?

Maybe. The category certainly seems to be a no-brainer. The multicultural beauty boom is expanding as the share of "minorities" in the United States is growing toward an anticipated majority by 2050. According to numbers cited by Kline, the multicultural personal care market growth is outpacing the general market growth, 3.7% vs 2.8%.

 

At the same time, men's grooming is taking off in the US, Latin America, Asia and beyond. According to Euromonitor, men’s grooming posted sales of $6.3 billion in 2014, led by men's shaving ($2.9 billion) and toiletries ($3.4 billion).

 

Previously: Focus on Male Grooming

Yet men of color, who might spend significant sums on clothing, accessories and fragrance at high-end department stores, have few if any grooming products to choose from. The market simply hasn't evolved with them.

 

This underserved segment inspired the co-founders of Hue for Every Man, Jessica Estrada and Kyle Frazier. The line, formulated for multicultural men but just as relevant for general consumers, comprises five products scented with the brand's black pepper fragrance. The products

 

  • The Core Shampoo contains salicylic acid and ginger root and cleanses, soothes and heals the hair and scalp.

  • The Core Conditioner contains baobab seed oil, avocado oil and shea butter.

  • The Awakening Mist is ideal for tightening pores and refreshing the user on the go or after a shave.

  • The Shave Therapy contains volcanic ash and jojoba beads and prevents ingrown hairs while acting as an exfoliant that cleanses and tones the facial pores.

  • The Premium Quality Pomade is a lightweight petroleum-free moisturizing and styling product for a diverse range of hair.

 

The products price from $20 to $37. The line is expanding into retailers in 2016, though it is already available at more than 100 premium barbershops in the US, several overseas apothecaries and online at www.​hueforev­eryman.​com. While online sales are crucial to the brands' strategy, Estrada says brick and mortar retail is where Hue's core consumer can be reached.

 

Estrada hails from the streetwear industry, which she says failed to evolve with its core consumer. Today, male grooming is making the same mistake.

 

In response, she and Frazier have launched a line that offers natural ingredients and a premium experience in a formula aimed specifically at men of color. While the products can be used by men of all backgrounds, Hue is distinctly positioned to catch the eye of multicultural men of means. What is he? According to the brand, "successful, fashionable, dapper, well groomed, traditional and philanth­ropic."

 

Estrada notes that Hue's male consumer doesn't want unisex products or to use his girlfriend or wife's personal care items. He wants something designed for him.

 

Already the brand has secured celebrity fans and spokespeople, including Golden State Warriors player Klay Thompson, who has said, "I'm honored to partner with HUE for Every Man as their first official brand ambassador. I have personally used their products so I know how great the quality and results are. I look forward to working with HUE for Every Man to expand their collection and distribution as well as collaborate with them on some exciting projects involving youth in the community."

 

- See more at: GCI

Video

HUE Brand Ambassador: Klay Thompson

Pro basketball all-star Klay Thompson, a member of the Golden State Warriors, has been named the first brand ambassador for Hue For Every Man, a new line of luxury men’s grooming products formulated to meet the needs of the underserved multi-cultural market.

 

The company’s current product offering is a pomade,shampoo, conditioner, a pre-shave therapy and an awakening mist–all formulated with natural botanicals specifically suited for all skin types. Following the current offering, Hue will launch a 2-in-1 shampoo/conditioner, body wash, body lotion, exfoliating scrub and a strong hold hair cream. These products price from $20 – $37.

Hue products are currently available online at www.hueforeveryman.com, and at 100+ premium barbershops in the US and apothecaries in six foreign countries. It plans to expand its distribution, notably into specialty stores, in 2016.

 

“I’m honored to partner with Hue for Every Man as their first official brand ambassador,” said Thompson. “I have personally used their products so I know how great the quality and results are. I look forward to working with Hue for Every Man to expand their collection and distribution as well as collaborate with them on some exciting projects involving youth in the community.”

2015 Basketball Champion
Klay Thompson announced
as Brand Ambassador of
HUE for Every Man